[fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_transition_offset=»0″ scroll_offset=»0″ animation_direction=»left» animation_speed=»0.3″ filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ background_color=»#ffffff»][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» 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filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no» border_position=»all» element_content=»»][fusion_imageframe image_id=»1542|full» max_width=»» sticky_max_width=»» style_type=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align_medium=»none» align_small=»none» align=»none» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»» linktarget=»_self» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://uniobranding.com/wp-content/uploads/2020/11/banner_google-02.png[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_transition_offset=»0″ scroll_offset=»0″ animation_direction=»left» animation_speed=»0.3″ filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ background_color=»#ffffff» padding_top=»30″][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» dimension_margin=»» padding_medium=»» padding_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes=»» border_color=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no» border_position=»all»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» font_size=»16px» line_height=»» letter_spacing=»» text_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» fusion_font_variant_text_font=»» fusion_font_family_text_font=»Open Sans»]La mayoría de nosotros conocemos a Google por su buscador (actualmente Google posee el 75,23% de la participación en el mercado de búsquedas), por Gmail y el ecosistema de apps de Google Drive, pero su catálogo de herramientas va más allá. ¿Sabías que actualmente cuentan con más de 96 aplicaciones de todo tipo? Hoy te hablaremos de 4 herramientas que te ayudarán a llevar tu negocio al próximo nivel. ¡Empecemos![/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_transition_offset=»0″ scroll_offset=»0″ animation_direction=»left» animation_speed=»0.3″ filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ background_color=»#ffffff» padding_top=»50″][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» dimension_margin=»» padding_medium=»» padding_small=»» padding_top=»» padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes=»» border_color=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no» border_position=»all»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» font_size=»20px» line_height=»» letter_spacing=»» text_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» fusion_font_variant_text_font=»700″ fusion_font_family_text_font=»Open Sans»]
1. Google Ads
[/fusion_text][fusion_imageframe image_id=»1543|full» max_width=»» sticky_max_width=»» style_type=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align_medium=»none» align_small=»none» align=»none» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»» linktarget=»_self» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://uniobranding.com/wp-content/uploads/2020/11/imag_blogpost_Mesa-de-trabajo-1.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» type_medium=»» type_small=»» order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» dimension_margin=»» padding_medium=»» padding_small=»» padding_top=»30″ padding_right=»» padding_bottom=»» padding_left=»» hover_type=»none» border_sizes=»» border_color=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no» border_position=»all»][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» font_size=»16px» line_height=»» letter_spacing=»» text_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» fusion_font_variant_text_font=»» fusion_font_family_text_font=»Open Sans»]Google Ads, antes conocido como Google AdWords, es el programa de publicidad de Google. Con esta útil herramienta podés lograr que clientes potenciales conozcan tu empresa al realizar búsquedas relacionadas a tus productos o servicios, cuando consumen contenido en YouTube o al utilizar aplicaciones asociadas. Para entrar en detalles, Google cuenta con 2 principales maneras de impulsar tus campañas de anuncios:
- La red de búsqueda: Cuando se publican anuncios en esta red, se muestran junto a los resultados de la búsqueda y en otros sitios de Google como Maps, Shopping y Google Imágenes. También en los sitios webs de los socios de búsqueda de Google.
- Red de display: A diferencia de los anuncios de búsquedas, estos se encuentran dentro de los sitios web que forman parte de dicha red (más de 1 millón, divididos en diferentes categorías). Usualmente se muestran en forma de texto o gráficos. También pueden publicarse anuncios en YouTube, aplicaciones móviles e incluso Gmail.
Es importante destacar la posibilidad de segmentar de forma muy específica a las personas que deseamos que llegue nuestra publicidad, pudiendo escoger desde áreas geográficas determinadas y horarios específicos, hasta las posibles palabras claves que llevarán al consumidor a conocer tu producto. Además, es necesario mencionar que con Google Ads no hay monto de inversión mínima, a pesar de que el precio promedio del coste por clic (CPC) ha aumentado en los últimos años.
Para conocer más visitá el sitio web de la plataforma en este enlace. Si es primera vez que ingresas con tu correo eletrónico, te gustará saber que recibirás un bono de U$50 en crédito publicitario.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_transition_offset=»0″ scroll_offset=»0″ animation_direction=»left» animation_speed=»0.3″ filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ background_color=»#ffffff» padding_top=»50″][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» order_medium=»0″ order_small=»0″ hover_type=»none» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no» border_position=»all»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» font_size=»20px» line_height=»» letter_spacing=»» text_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» fusion_font_variant_text_font=»700″ fusion_font_family_text_font=»Open Sans»]2. Google AdSense[/fusion_text][fusion_imageframe image_id=»1544|full» max_width=»» sticky_max_width=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align_medium=»none» align_small=»none» align=»none» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»» linktarget=»_self» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://uniobranding.com/wp-content/uploads/2020/11/imag_blogpost-02.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» order_medium=»0″ order_small=»0″ hover_type=»none» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ padding_top=»30″ last=»no» border_position=»all»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» font_size=»16px» line_height=»» letter_spacing=»» text_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» fusion_font_variant_text_font=»» fusion_font_family_text_font=»Open Sans»]
Aunque suele confundir a más de alguien, Google Ads y Google AdSense no son lo mismo. Con Google AdSense tenés la posibilidad de monetizar tu sitio web o blog integrando en él los anuncios de Google Ads (sí, pensaron en todo), recibiendo un porcentaje de las ganancias por cada clic (CPC) o coste por cada mil impresiones (CPM).
Según el propio Google, ya son más de 2 millones de sitios webs los que forman parte de la red AdSense… Eso se traduce en más de 2 millones de personas recibiendo ganancias por el contenido que publican en su web. De hecho, dentro de Adsense podrás encontrar una funcionalidad para calcular tus ganancias según el número de visitantes mensuales, región y tipo de contenido.
¿Ya ves que sí es posible vivir de tu pasión? Bueno, siempre y cuando tengás un sitio web optimizado y contenido relevante para tu audiencia.
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_transition_offset=»0″ scroll_offset=»0″ animation_direction=»left» animation_speed=»0.3″ filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ background_color=»#ffffff» padding_top=»50″][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» order_medium=»0″ order_small=»0″ hover_type=»none» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no» border_position=»all»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» font_size=»20px» line_height=»» letter_spacing=»» text_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» fusion_font_variant_text_font=»700″ fusion_font_family_text_font=»Open Sans»]
3. Google My Business
[/fusion_text][fusion_imageframe image_id=»1545|full» max_width=»» sticky_max_width=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align_medium=»none» align_small=»none» align=»none» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»» linktarget=»_self» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://uniobranding.com/wp-content/uploads/2020/11/imag_blogpost-03.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» order_medium=»0″ order_small=»0″ hover_type=»none» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ padding_top=»30″ last=»no» border_position=»all»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» font_size=»16px» line_height=»» letter_spacing=»» text_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» fusion_font_variant_text_font=»» fusion_font_family_text_font=»Open Sans»]Google My Business es, en pocas palabras, un perfil comercial gratuito para tu negocio que se integra a las búsquedas de google y maps. En dicho perfil tendrás la opción de mostrar información relevante para tus consumidores, como: ubicación exacta, horarios de atención, teléfono, fotos, ofertas y más. También te servirá para que te encuentren de forma rápida y sencilla, dando mayor relevancia a tu perfil comercial posicionándote por encima del resto de búsquedas.
Si pensabas que eso era todo, dejame decirte que aún hay más, ya que podés usar esta potente herramienta para establecer contacto con tus clientes de 3 maneras distintas: comentarios, mensajes y llamadas.
Para que tu negocio llegue a más personas, Google My Business será un excelente aliado.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_transition_offset=»0″ scroll_offset=»0″ animation_direction=»left» animation_speed=»0.3″ filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ background_color=»#ffffff» padding_top=»50″][fusion_builder_row][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» order_medium=»0″ order_small=»0″ hover_type=»none» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ last=»no» border_position=»all»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» font_size=»20px» line_height=»» letter_spacing=»» text_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» fusion_font_variant_text_font=»700″ fusion_font_family_text_font=»Open Sans»]4. Google Analytics[/fusion_text][fusion_imageframe image_id=»1546|full» max_width=»» sticky_max_width=»» blur=»» stylecolor=»» hover_type=»none» bordersize=»» bordercolor=»» borderradius=»» align_medium=»none» align_small=»none» align=»none» lightbox=»no» gallery_id=»» lightbox_image=»» lightbox_image_id=»» alt=»» link=»» linktarget=»_self» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://uniobranding.com/wp-content/uploads/2020/11/imag_blogpost-04.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»1_1″ type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» target=»_self» min_height=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» order_medium=»0″ order_small=»0″ hover_type=»none» border_color=»» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ box_shadow_color=»» box_shadow_style=»» background_type=»single» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_color=»» background_image=»» background_image_id=»» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ padding_top=»30″ last=»no» border_position=»all»][fusion_text column_min_width=»» column_spacing=»» rule_style=»default» rule_color=»» font_size=»16px» line_height=»» letter_spacing=»» text_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» fusion_font_variant_text_font=»» fusion_font_family_text_font=»Open Sans»]
Analytics es tan importante como las aplicaciones anteriores, ya que te muestra métricas detalladas sobre el comportamiento de los visitantes de tu sitio web, permitiéndote saber cómo navegan dentro de él, cuánto tiempo invierten consumiendo tu contenido, los usuarios con mayor probabilidad de generar ganancias (gracias a los algoritmos de aprendizaje automático de Google) y más. Otro de sus atributos es que puede integrarse fácilmente con otras herramientas de Google, como Google Ads y AdSense, por mencionar algunas.
Analizando los datos que te brinda Google Analytics podrás descubrir qué está funcionando y qué no en tu estrategia de marketing, generando informes detallados que te permitirán tomar decisiones de negocio inteligentes de forma rápida y eficaz.
Si llegaste hasta aquí, es porque conocés el potencial de tu empresa y deseas captar nuevos consumidores. ¡Nosotros podemos ayudarte a que suceda! Para conocer cómo, llena el formulario de nuestro sitio web y con mucho gusto te contactaremos.
Por último, seguí pendiente de nuestro blog y redes sociales. ¡Publicaremos contenido fresco todas las semanas!
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