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«¿Será que Facebook puede escucharme?», es una pregunta que se vuelve cada vez más frecuente, en gran parte gracias a las experiencias del tipo: «Le conté a un broder que quería cambiar de carro el año que viene y el mismo día estaba viendo anuncios de autolotes en Facebook 😰» o «La otra vez estuve pensando en pasar fin de año en la playa y al ratito miré publicidad de bacanales en San Juan del Sur 🤯» porque sí, también hay quienes piensan que Facebook tiene algún tipo de algoritmo mágico para leer mentes (no los juzgamos).
Este tipo de teorías conspirativas agarran fuerza cuando vemos investigaciones como esta: Facebook pagó a cientos de contratistas para transcribir los audio chats de sus usuarios publicada en 2019 por Boombler. O este reportaje publicado en VICE: Vi mi habitación en un anuncio de Instagram y entré en pánico. Peor aún: El escándalo de Cambridge Analytica, donde se comprometió la información de 87 millones de usuarios y que costó a Facebook una multa de US$5.000 millones de dólares.
Pero bueno, dejemos de dar tantas vueltas y respondamos con hechos la pregunta inicial: oficialmente no hay nada que demuestre que Facebook nos escucha para mostrarnos anuncios personalizados. Según Antonio García Martínez, antiguo jefe de publicidad dirigida de Facebook, hacerlo equivaldría a tener una llamada permanente con Facebook, transfiriendo 130 MBs de datos al día por usuario…nada más y nada menos que 20 petabytes diarios si contamos únicamente a los usuarios estadounidenses. Para ponerlo en perspectiva, esto es 33 veces más datos de los que Facebook almacena actualmente. Que Facebook esté escuchándonos es técnicamente imposible.
La mala noticia es: Facebook no necesita escucharnos para saber qué estamos pensando. En los últimos años han construido una plataforma capaz de interpretar y predecir nuestros comportamientos, gustos, deseos y más, utilizando información que obtienen de nuestros datos personales, historial de búsquedas dentro y fuera de la plataforma, compras realizadas en socios comerciales, intereses propios y de nuestros amigos, conversaciones de WhatsApp… y otras cosas que mejor analizaremos a fondo en un próximo artículo 😉
Por cierto, ¿Alguna vez has tenido una experiencia paranormal con Facebook? Nos encantaría leerla… o escucharla.
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Autor: Iván Álvarez
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