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Inicia un nuevo día. Acabas de despertar, y como de costumbre, lo primero que haces es desbloquear tu teléfono, abrir WhatsApp para ver qué hay de nuevo y ¡plop! Te aparece en pantalla la Nueva Política de Privacidad de WhatsApp.
Naturalmente, das clic en ‘Aceptar’ sin leerla porque mucho texto. Pero, ¿Qué acabas de aceptar? ¿Realmente el buen Mark puede ver los chats con tu ex, como te contó tu tía? Hoy trataremos de responder esas y otras interrogantes.
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animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]
¿Cuáles son las famosas nuevas políticas de WhatsApp? ¿Son para tanto?
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Cuando Facebook se hizo de WhatsApp por 21.800 millones de dólares, allá por 2014, juró que no tenían manera alguna de relacionar ambas aplicaciones de forma confiable. Y bueno, así fue hasta 2016. 2 años después de la millonaria compra, la compañía publicó una actualización en sus políticas de privacidad que permitía compartir los números de teléfonos con Facebook para conectar ambos servicios. Eso debió de servir como una advertencia de lo que vendría en el futuro.
El objetivo de la nueva política de privacidad de WhatsApp es más de lo mismo: Compartir los datos de los usuarios con el resto de servicios de Facebook. Con esta información, Facebook planea tener perfiles más completos de todos sus usuarios unificando los datos que brindamos (y también los que no) en todas sus aplicaciones en un único perfil. Esto con el fin de segmentar mejor las campañas publicitarias a los deseos personales de cada usuario y así generar más dinero, porque bueno, las multas no se pagan solas.
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¿Entonces, qué información recopila WhatsApp?
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La información recopilada por el big brother de nuestra era va desde lo más obvio: número de teléfono para crear la cuenta, información básica del perfil, ubicación del dispositivo, agenda de contactos, etc. Hasta lo menos sospechado: modelo de smartphone, sistema operativo, carga de la batería, zona horaria, dirección IP y más.
Para ilustrarlo mejor, te compartimos esta comparativa publicada recientemente por Forbes, donde analizan también otras aplicaciones similares (mucho ojo a Messenger):
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link=»https://uniobranding.com/es/politica-de-privacidad-de-whatsapp-en-2021-que-significa-y-como-te-afecta/» linktarget=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://uniobranding.com/wp-content/uploads/2021/01/Datos-de-usuarios-WhatsApp-1.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=»1_4″ layout=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» content_wrap=»wrap» spacing=»» center_content=»no» link=»» 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Tus chats no corren peligro
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Sabemos que la información que compartís por WhatsApp es sumamente delicada y de relevancia intergaláctica, que de caer en manos equivocadas pondría en riesgo el futuro de la humanidad. Por eso te alegrará saber esto: tus chats están a salvo (por el momento).
Esto es gracias al cifrado de extremo a extremo de WhatsApp, que se encarga de codificar los mensajes que enviamos desde nuestro teléfono con un identificador único, logrando que el contenido del chat sólo sea descifrado cuando llega al teléfono del receptor. Casi como cuando mandabas notitas en medio de clases con un lenguaje que solo vos y tu amigo o amiga entendían.
¿Y qué pasa con las llamadas o los audios enviados? También están a salvo, como te contamos anteriormente en otro blogpost.
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¿Qué pasa si no acepto la política de privacidad?
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Respuesta corta: WhatsApp elimina tu cuenta. Por suerte existen más aplicaciones de mensajería que podés considerar como alternativa. Entre ellas Telegram, Signal, Wire, entre otras. Antes de decidirte por cualquiera, recuerda que todas estas aplicaciones móviles, de una forma u otra, recopilan los datos de los usuarios.
Para concluir, todas las plataformas digitales y aplicaciones móviles recopilan datos de los usuarios, por lo tanto esto no es algo nuevo. De hecho, antes de la era digital, las empresas recopilaban datos de los usuarios a través de encuestas y grupos focales, entonces como consumidores siempre hemos estado «vigilados».
Solo nos resta agradecerte por llegar al final del artículo y preguntarte: ¿Qué pensás de todo esto? ¿Vas a dejar de usar WhatsApp?
Compartinos tu respuesta en los comentarios 👇
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filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″]https://uniobranding.com/wp-content/uploads/2020/12/Ivan-1.png[/fusion_imageframe][fusion_text columns=»» column_min_width=»» column_spacing=»» rule_style=»default» rule_size=»» rule_color=»» content_alignment_medium=»» content_alignment_small=»» content_alignment=»center» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» class=»» id=»» font_size=»14″ fusion_font_family_text_font=»Open Sans» fusion_font_variant_text_font=»700″ line_height=»1.5″ letter_spacing=»» text_color=»» animation_type=»» animation_direction=»left» animation_speed=»0.3″ animation_offset=»»]
Autor: Iván Álvarez
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