Logo Design Brief Be as clear and precise as possible Business/Company Name Email If you had to describe your company in one word, what would it be and why? If your customers were to describe your business in one word, what would it be and why? Which of the following adjectives would you most like to represent your logo? Which of the following adjectives would you most like to represent your logo? Modern Corporate Creative Minimalist Exotic Abstract Colorful Elegant What advantages do you have over your primary competitor(s)? Be as realistic and specific as possible. What values would you like your brand to convey? Is there a specific color palette or color set for this project? What logos do you like and why? (they can be from a different industry) What logos do you dislike and why? Close your eyes and try to visualize your new logo. Describe everything that comes to mind. Submit Brief
