Web design and web development are two of our three top-rated services (the other one is branding). Besides being essential for any business today, a well-prepared and constantly improving website will let you obtain, analyze and measure significant results for your business/brand. Today, there are many – and very good – platforms to build a website, therefore the challenge is no longer which platform to choose, but the strategy that adds value to your target user through your website.

A website requires constant attention. Beyond the content, a website works like a motor engine, it needs preventive and reactive maintenance to perform to its full potential. Otherwise, its performance will decay until one day it stops working completely. At this point it could be more expensive/complicated to repair than to re-build it.

You need a strategy and an action plan. A common thought is that just by making a website, sales will automatically skyrocket and you’ll achieve success right away. Unless you sell the recipe for eternal youth, this will not be the case. There are millions of websites that have been trying to make a digital impact for years, so you need to be clear about your goals and strategies, as well as maintaining your patience and motivation so you can move forward at a healthy and realistic pace.

Don’t try to do everything by yourself. Imagine opening a physical store and having the same person serve customers, do the accounting, do the cleaning, be head of security and, on top of that, be in charge of sales and marketing. The same thing happens when you hire a person to take care of social media, websites and digital strategies. It would be physically and mentally draining, as well as unsustainable. You would need at least a content creator, a designer, a developer and a UX/UI (user experience/user interface) specialist.

A proper web hosting is crucial. Your website mainly depends on its hosting server, because this is what makes your website work. If you want a fast, secure and high performance website it is vital to opt for a web hosting plan to match. Learn more about web hosting here.